As a real estate agent, you are always looking for ways to generate new leads. The effectiveness of real estate video marketing cannot be denied. Compared to real estate listings without videos, listings with videos receive 403% more inquiries. Neither you nor your clients can afford to ignore such a powerful tool.
Nevertheless, implementing video marketing can be an intimidating prospect. With most of your customers making initial contact with you online, your video is likely to make the first impression. The following tips can help you use video effectively so the initial impression is a positive one.
1. Effective Real Estate Video Marketing Means Using the Most Powerful Tools
Using reputable platforms, such as Vimeo and YouTube, to host real estate marketing videos is the best practice for several reasons. These platforms are reliable, meaning that consumers should be able to view your videos without any difficulties or frustrations. Additionally, videos on these platforms are easy to embed, post, and share.
2. There Are Different Types of Real Estate Marketing Videos
There are different types of videos you can use in real estate marketing, and they each serve a different purpose, although there can be some overlap among them. Here are just a few of the different types commonly used in real estate video marketing:
- Listing presentation videos
- Housing market update videos
- Neighborhood/community videos
- Explainer videos
- Brand promotional videos
Depending on the needs of your firm, you can choose types of videos that can deliver what you want to accomplish with your marketing campaign. Keep in mind that while the following tips can help you create more effective videos, they do not all apply to every type of presentation.
3. Real Estate Marketing Videos Should Be Short
As you adopt real estate video marketing, commit to keeping each presentation less than five minutes long. Ideally, you should aim to keep your videos closer to two minutes as this is believed to be optimal for viewer engagement, according to research.
Your viewers’ time is valuable, and you should respect that by not asking them to make a huge commitment to watching your videos. Even if a lot of people start watching your video, only about 37% of people keep watching until the end, on average. This being the case, not only do you want to keep your videos short, but you want to get right to the point so that even people who do not watch until the end still get your message.
4. Real Estate Video Marketing Should Showcase Local Knowledge
As a real estate agent, the more you know about the area where you work, the more credibility you establish with potential clients. If you can establish context in your videos and demonstrate your knowledge about the area without making them into long, detailed productions, it is to your benefit.
5. Real Estate Video Marketing Should Include Testimonials From Past Clients
Another way to increase credibility with potential customers is to back up what you say with testimonials from people you have helped in the past. Hearing from people like them helps to convince potential clients that you are trustworthy. Their real-life experiences show that you can deliver on what you promise.
Many people will be flattered to be asked to give a testimonial and agree without any additional inducement. However, other people may require some sort of incentive, such as a gift card to a fancy store or restaurant or an expensive bottle of wine.
6. Real Estate Marketing Videos Should Be Tailored to Your Audience
You may have a particular type of real estate that you specialize in, such as luxury homes, affordable housing, family homes, etc. Whatever type of homes you sell, you are marketing to a specific audience. When you use real estate video marketing, you should keep your audience in mind in terms of their income, values, etc., so you can make videos that resonate with them.
7. Real Estate Marketing Videos Should Have Emotional Appeal
Most buying decisions are emotional to some degree. When making videos for marketing purposes, try not to focus too much on facts and figures to the exclusion of the human experience. A new home is where your clients will spend significant moments with family and friends. You should tap into that emotion when making your videos.
8. Real Estate Video Marketing Should Be Well Thought Out
When a video has been thrown together at the last minute, it shows, and it is unlikely to reflect well on your real estate firm. The only exception may be if you are purposely making a video that is stylistically lacking for humorous effect, and even that may backfire on you.
Before you start making a video, you should take some time to plan what kind of video you want to make, what you need in order to put it together, and how much you can afford to spend on it. Real estate marketing videos do not necessarily have to be flashy and complicated, but they should be well made and carefully considered. You can make the planning process more manageable by taking it step by step.
9. Real Estate Marketing Videos Should Provide Immersive Experiences
When it comes to marketing real estate listings, video is greatly superior to static, two-dimensional photographs. This is as close as your customers can get to actually being in the space and touring it for themselves. As more customers carry out the entire home-buying experience online, video is going to become an even more powerful real estate marketing tool.
If it is not possible or beneficial to show the home from every possible angle, focus instead on showing the space from the most attractive angles. The goal is to try to make viewers feel as if they are really there, so shots should be dynamic, moving from one room to another and providing a panoramic view of the space.
Let MatchPoint Studio Help With Real Estate Video Marketing
No matter what kind of real estate marketing video you need, MatchPoint Studio can create a professional and effective presentation. Contact us today to get started on your project.