Have you decided you want to use video as part of your sales process to generate more profit? If so, you’ve made a wise choice that will impact your business in positive ways. Videos get up to 21% more interactions than images alone, which means they can boost engagement and help you convert potential customers into sales.
Best Practices for Boosting Your Sales Process With Video
Quality is paramount when it comes to getting good results from your sales videos. Poor-quality videos won’t deliver the results you want and might even have a detrimental impact on your business. To help you get the best possible outcome from your videography efforts, here are some of the best practices for using video to increase sales.
Begin With a Clear Goal
It can be hard to create a cohesive sales video if you haven’t identified the primary goal of the video. Before you begin filming, think about the main purpose you want your video to accomplish. For example, your video could help you:
- Build brand awareness and loyalty
- Increase sales conversions or leads
- Keep customers on your site longer
- Improve engagement
- Boost website traffic
These are all great goals to have, but for the best results, choose just one for each video you create. That way you can really focus on what you want your video to do for your sales process.
Define Your Target Audience
When creating a sales video, it’s essential to identify who your target audience is. This will help you create content that’s appropriate and engaging for the right demographic. When defining your target audience, ask yourself:
- How old is my target viewer?
- Where does my target viewer live and work?
- What values and interests does my target viewer hold?
These questions will help you develop a sales video that will be a great asset to your overall sales process.
You may think your product is the greatest thing ever invented, but you don’t want to use your sales video to simply tout its exceptional design. Instead, you should identify your customers’ pain points and focus your video on how your product can address those pain points. Your video will be more successful at piquing the interest of viewers if it clearly explains how your product or service can help them solve a problem.
Get Viewer Attention Quickly
Right out of the gate, your video needs to be interesting if you expect it to become an effective part of your sales process. You can use surprising statistics, humor and interesting videography to earn the attention of your audience as soon as your video begins.
Keep Videos Brief
The longer your video is, the more likely you are to lose the interest of your viewers. In this fast-paced world, the modern viewer’s attention span is quite short. Most sales videos perform best if they’re 60 seconds or shorter. This may not seem very long to you, but it’s possible to pack a lot of information into a 60-second sales video.
Get Help With Your Sales Process
If you feel like your sales process needs a boost with expert videography services, MatchPoint can help. Reach out to us when you need videos that are engaging and powerful enough to impact consumers’ purchasing decisions.