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Planning Your Video Marketing Content Calendar for the New Year

Creating content for marketing campaigns is an ongoing part of your business. It can also be very time-consuming and not something you want to do at the last minute. A productive way to stay on top of it is by creating a content calendar for your video marketing content. To get the most out of this, you should create a calendar before the start of every new year.

What Is a Video Marketing Content Calendar?

When running a business, it’s important to stay organized and focused. You can accomplish this by using a content calendar to plan and track all the video content that will be a part of your marketing strategy. A content calendar is an organized plan that lists everything you need to create your videos and gives you one main place to keep this information.

Content calendars are flexible and should be tailored to your business needs. Some of the common items they track include project objectives, video details, and production dates. As you plan your content calendar, keep in mind that it’s not just a schedule; it’s also a strategic part of your overall marketing plan. This will help you to use it more effectively and achieve greater results.

Benefits of Using a Video Marketing Content Calendar

In addition to keeping you organized, there are other advantages to using a content calendar. Here are some of the ways that it can benefit your business as you plan for the new year.

Help With Planning

A content calendar makes planning much easier by showing you a big-picture view of your projects. It also gives you a starting point for brainstorming and clarifying your marketing goals and objectives. This powerful tool helps streamline your plans so you can work more efficiently.

Keeps You Consistent

You should be creating content for your business on a regular basis. Outlining your plans on a content calendar with deadlines will help you stay on schedule and focused. It can also improve your brand awareness and give you more content to reach a wider audience. 

Improves Communication

No matter how many people are involved in your video marketing content, a calendar keeps you all on the same page. It also creates transparency and establishes common goals for everyone to follow. Most importantly, a content calendar provides a central place for everyone to look and make notes or adjustments that other team members can see right away. 

Boost Quality

Another benefit of planning your content ahead of time is that you’re able to work out any foreseeable problems before production begins. Even if you miss something, you may be able to adjust the schedule, whether you’re working with your team or a professional production company such as MatchPoint. This will give you more time to preview and fix your video content before it’s published.

The end result will be better-looking marketing videos that attract, engage and convert customers.   With all of these benefits, it’s easy to see how a content calendar is helpful for you.  

How To Start Using a Video Marketing Content Calendar

To set up a calendar for your business, here are a few things you need to know before you get started. 

Choose a Calendar Software or App To Use

Before your plans begin, decide which calendar tool is right for you. Be sure to choose one that’s easy to use, allows you to collaborate with your team, and meets your business needs. It’s best if everyone is trained to use the new calendar before your planning begins. 

Meet With Your Marketing Team To Plan the New Year

The first step to planning for next year begins with meeting with your marketing team and any other stakeholders that need to be involved. This is the time for you to brainstorm ideas and develop a plan for future marketing videos. You should also decide what types of videos you plan to make and where you want to distribute them.

Plan Your Content and Production Schedule

The next step is to plan out the details of your video marketing content. Details for you to consider include: 

  • Budget: How much will this project cost?
  • Location: Where will the videos be shot? 
  • Actors/Equipment: What actors and equipment are needed?
  • Script: What content should be in each script and who will write it?
  • Production Schedule: What are the days and times for production?

Depending on the type of videos you plan to make, your business may not have the equipment, staff or experience that you need. You can overcome this hurdle by hiring a professional production company to help you.

According to a HubSpot survey on marketing, 68% of respondents felt that hiring an agency for video production resulted in better-looking videos. While planning your video marketing content, you should also consider whether hiring a production company would be right for you. 

Monitor Your Analytics To See How Well Your Content Performs

Planning and tracking your content is an effective way to track and meet your marketing goals. To get the most out of your content, you must be able to track its performance. This allows you to make changes when needed.

For example, you may discover that your videos would do better on a different social media platform than the one you originally chose. Monitoring also allows you to decide if you need to modify content in the future, and you can keep any notes about this on your content calendar.

Creating Your Video Marketing Content 

Content calendars make planning your videos for the new year less challenging and improve collaboration within your marketing team. If you haven’t been using them in the past, now is the time to get started. You’ll be amazed at how much this simple tool can help improve your marketing goals and strategy. 

Do you have questions about your video marketing content calendar or need help creating content that draws your audience in? At MatchPoint, we’re experts at creating high-quality, professional-looking marketing videos. Contact us today to see how we can help you.