How are you drawing in your audience at customer engagement events? PowerPoint projects, brochures, and lectures only go so far. If you really want to draw in your audience and keep them interested in your products and services, video is the way to go. Using videos that target your audience’s culture, emotions, and needs is an essential skill that can help you to increase sales and customer retention. Videos increase customer engagement in a number of ways.
Videos Are an Excellent Way To Provide a Preview of Products
Companies that have customer engagement events typically do so to showcase their products and services. Video is an excellent way to do this. Brochures and images only show so much. A video can demonstrate how a product works or how a service can help a person or company. Footage of your product or service is more enticing to potential customers or investors because it shows firsthand what they can expect from you.
Videos Grab Attention at Customer Engagement Events
According to research, videos demand consumer attention more than other types of media. Video is the top type of visual content that captures audiences’ attention. As well, people are 10 times more likely to engage with content that tells a story.
Videos Build Stronger Emotions
No matter what type of product or service you’re trying to sell, evoking emotions is the key. Video is more interactive and can show a wide range of emotions, which will draw in your audience at your event. Whether you make a miniature movie or simply reveal how your product or service can help people, video is more likely to create the emotional response that you need than simply images and text.
Videos Have Higher Retention Rates
Using video for your customer engagement events is proven to convert more customers. More than 70% of marketers say their videos are more successful than any other type of media. People are more likely to watch a video at least 3/4 of the way through, keeping attention more than text-based communication, even when it includes images.
Videos Can Build Trust
You don’t necessarily need to film a whole movie to tell the story of your product or service. If you want to build trust with social proof for your audience, you can do so with testimonial videos. Testimonial videos created with former customers who were happy with your products or services provide an authenticity that draws in your audience. In fact, it can trigger a part of human psychology that makes your audience want to mimic the behavior of the people in the videos, meaning they are more likely to engage with your products or services.
Testimonial videos are better than text-based product reviews because they show the customer’s true emotions rather than focusing on just your product’s features. Putting a face to the review also is more likely to draw in your audience at customer engagement events. As an added bonus, testimonial videos cost less to produce than some other types of content.
Videos Provide Education
Engaging your potential customers with education is an important task that you can complete with the right type of video. Explainer videos at your customer engagement events show how your product or service is used. Mini tutorial videos can explain to your audience how easy it is to use your product or service and provide the education they need to see how your services will benefit them.
The key to keeping your audience engaged with an explainer video is to keep it brief. You do not need to highlight every feature of your product or service or create in-depth tutorials. Instead, focus on the key features and how they work, while providing options to look at other videos that go more in-depth.
Even with explainer videos or other types of educational tutorials, it is important to keep your audience’s culture in mind. If your audience is more laid-back, your video should be as well. You don’t want something that comes across as “stuffy” or that is so technical that it is overwhelming for your audience.
Videos Tell a Story More Easily
Telling a story is one of the most powerful things that you can do when marketing your product or service. When storytelling to display your product or service, it’s important to use characters that your audience can relate to. The attendees at your customer engagement events want to see elements of themselves on the screen. Are you marketing a new technology? Offer your audience characters who work in the same industries that they do and provide insight into how your technology will help them work more efficiently.
Focus on the fears and challenges that your audience faces and show them how you can alleviate those fears and challenges. Remember, your video isn’t just about the images on the screen but the dialogue. Your characters and the way they speak should mirror your audience’s culture.
Videos Can Increase Your Reach
Videos are an excellent way to reach a live audience at customer engagement events, but they can also help you to expand your audience. You can use videos to create webinars that reach audiences who can’t attend your events in person. Are you having an event that you’d like to livestream? A livestream increases your reach and boosts engagement across a wider audience.
Studies show that about half of people who register to attend live events end up not attending. Regardless of why they cannot attend, putting up a livestream can allow them to still participate and learn more about your products or services.
Start Creating Videos for Customer Engagement Events Today
Are you ready to start making your videos for customer engagement events? MatchPoint Studio provides videos that tell your stories and create the customer engagement that you need for your business to be successful. From videos that demonstrate how your products work to testimonials that establish trust with your potential customers, we offer a wide range of video creation services. Let us help you find something that meets your needs and your budget. Contact us for a quote.
Sources:
https://myownconference.com/blog/en/how-to-use-video-at-events/
https://www.ticketbooth.com.au/ticketing/blog/8-reasons-to-use-video-marketing-for-your-event/
https://wistia.com/learn/marketing/how-to-use-video-for-customer-engagement
