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Who Should Use Media Companies for Video Marketing?

Many business owners are daunted by the idea of video marketing, but a good marketing video sells your business without selling. Instead, it tells a story.  It’s a strategy that works great when done by professionals from media companies in Chicago who understand the process. Before we explain who should use media companies for video marketing, let’s talk about what they actually do. 

What Do Media Companies in Chicago Do?

If you are interested in developing and implementing a video marketing strategy, you need a media company that specializes in this type of content. There are over 200 print or digital media companies in Chicago, but that doesn’t mean they understand how to produce a marketing video from start to finish.

At MatchPoint Studio, we understand every aspect of the process, from branding to marketing to video production. This level of expertise is necessary for telling your brand’s story. Your company is unique, so your videos should be too. 

The process begins with a discovery call, during which we find out about your brand’s story, your target audience and your marketing goals. From there, we design a video that meets your needs and lands your message. We do all of the pre-production, filming and editing, so we’re with you every step of the way.

Who Benefits From Using a Media Company in Chicago?

Almost 70% of customers prefer to learn about a product from a short video, and 84% end up purchasing a product after viewing the brand’s video content. There is a broad range of industries that could benefit from incorporating videos into their marketing strategy. It doesn’t matter if your company is a business-to-consumer or business-to-business brand; if you have a product or service to sell, videos may help generate leads and improve conversion rates.

We are one of the media companies in Chicago that understands both B2B and B2C markets. When you want to reach more people with content that engages them and moves them to take action, video is one of the best ways to accomplish it. There is something to be said about off-the-cuff, spontaneous performances. However, video content that is professionally produced with content that tells your company’s story in a meaningful way gets better results

What Types of Videos Work Best?

The best product for your brand depends on what your specific goals are. Most businesses benefit from an overview video that provides viewers with the big picture. This is a great way to give your audience some insight that sets your brand apart from all the others. A compelling video shows your brand’s personality; highlights your values, services and products; and showcases your success through testimonials. Other types of videos include:

  • Pitch and B2B sales
  • Products and services
  • Company culture and recruitment
  • Event highlights

Why Choose MatchPoint Studio Over All Media Companies in Chicago?

The MatchPoint Studio team has more than 30 years of experience in marketing, branding and video production. We understand how to take you from an idea to a compelling product that moves your audience to take action. Tell us about your project, and we’ll let you know how we can help you tell your story.