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Video content is one of the most effective tools to engage an audience. Reports show that 98% of marketers value video at least as much as other kinds of content for its ability to generate interest. With this in mind, you can reap the benefits of visual media to promote and define your municipality. Read on to learn how you can use video to help engage your citizens.

How Does Video Content Benefit Your Municipality?

Incorporating videos into your municipality’s website or social media page can help you accomplish several key goals. Here are some benefits of investing in visuals to share your message. 


As a municipality, it is essential to define the goals and values of your city and town. Video can help you do that. From interviews with citizens to promoting local attractions, you can use visual media to share what matters to your community and let others know what you stand for.


One of the most important jobs of a local government is to keep citizens informed and engaged. Including video content in your materials can reinforce key information. For example, presenting statistics in a visual format is far more likely to resonate in videos than in other mediums.


Video marketing has proven to be highly effective in promoting events. For example, a video clip in a social media post about an upcoming event could drive up interest and give potential participants an idea of what to expect. You can even incorporate clips from the previous year if you are promoting an annual event.

What Are Different Kinds of Video Content?

With your marketing goals in mind, you can choose from a wide variety of visuals to help you communicate your message. A professional video production company can offer you many services; here are some of the most popular.

Overview Videos

This kind of content is perfect for the homepage of your municipality website or as a pinned social media post. The title says it all; an overview video aims to define your city or town and give viewers a sense of your values.


There’s no better way to involve your citizens than by letting them share their voices in testimonial video content. Through interviews, the people of your municipality might share their experiences at a local event, speak about important issues, or promote their ideas for the city or town. Testimonials capture the voices of the most valuable part of your municipality: the people.

Event Highlights

Event highlight videos are specifically designed to capture the essence of your event. This type of video is more than just a collection of clips; it communicates the experience of actually attending. Furthermore, event highlight videos can share the event with anyone unable to attend. They can also serve as wonderful event reminders and additional promotional content for your municipality.

Start Your Next Video Content Project

Now that you know more about how video content can benefit your municipality, you can start brainstorming ways to utilize it. Learn more about the many services we offer at MatchPoint and how we can help you tell your story.