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3 Reasons Your Business Needs Video Production During a Recession

Reducing or eliminating video production from your business’s marketing budget during recessionary times is tempting. Consider, however, that these times are an opportunity to boost the visibility of your business above others in your industry, reaching your audience more effectively. Online videos engage your target audience and build your brand, even during times of low consumer confidence.

Who Needs Video Production Services?

Video marketing is fast becoming the key to elevating your online profile. Videos allow a broad audience easy access to your content and brand message. Businesses usually publish video content on various social media platforms, such as YouTube, Instagram and Twitter. Other instances of the practical deployment of videos include:

  • Live videos
  • Business website pages
  • Webinars
  • Training courses

Why Video Production Matters During a Recession

While a looming or current recession feels daunting to any business owner, it’s possible to maintain or even grow your business during leaner times. The key is to reach your target audience, and professional videos engage your potential customers quickly and increase conversion rates.

1. Quality Over Quantity

Though anyone with a smartphone can create a basic video, a skilled team of videographers makes all the difference. A production company has professional-grade cameras, sound lighting equipment, and an understanding of filmography.

Filmmakers often state, “Movies are made in the editing room,” so the best video production teams include excellent editors and top-of-the-line software to achieve a high-end look that emphasizes your brand message. Consumers often postpone interaction with a company whose videos don’t clearly explain the service or product.

2. Return on Investment

You build client trust in your brand with high-quality video marketing. Customers want to get a clear sense of your product or service, and they want it fast. While content filmed and edited on a smartphone may appear to save money, the reduced quality of amateur videos may undercut your brand message and authority.

Professional videographers and editors are well-versed in the most appropriate form and length of content for different platforms. They can craft a video marketing package that captures your message in the right time frame.

3. Targeted SEO Strategies

The video projects that see the best return on investments are those that employ successful SEO strategies throughout the production process. Your social media team collaborates with an experienced video production company to target keywords that will push your video to the top of online searches.

Excellent quality content means longer exposure, as visitors are more likely to watch the entire video. The more potential customers visit and engage with your high-grade videos, the greater your site’s SEO trustworthiness and the better your search engine ranking.

How To Find Video Production Services

We understand how hard you work to make your business successful. Whether you need to create company recruitment videos or you want to spread the word about your incredible products, the highly skilled, efficient and engaged video production team at MatchPoint is ready to help. Reach out to us to get started.