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Are you trying to find talented and competent individuals to recruit to your police department? If so, it is no longer sufficient to post a job listing online. A recent survey of police agencies from 45 states reveals that there is a huge decline in people applying to become police officers. If you want to compete with other police departments, you need to step up your game. Creating a police recruitment video is a great way to get the attention of sought-after individuals and convince them to join your department.

Things To Include in Your Recruitment Video

To get the best results from your efforts, it’s important to put a lot of time and thought into the video you use for recruitment purposes. If you throw a last-minute video together on the fly, you’re unlikely to impress potential recruits. Here are a few things you should plan to include in your video if you want to recruit the best talent to your department.

A Focused Message

One of the most important aspects of a good recruitment video is a focused and clear message. Why should the viewer join your department over other departments? What is the most important thing you want to communicate about the job to potential recruits? What makes a career with your department different from others?


Police officers experience a lot of discouragement and scrutiny these days. To help offset the negative way law enforcement is increasingly portrayed in the media, make sure your video inspires a feeling of excitement. Police officers have one of the most exciting jobs in the world, so draw attention to that fact in your recruitment video.


When you work in a high-stress industry, it’s essential to have a good sense of humor to avoid getting burned out or discouraged. When creating videos for recruitment purposes, don’t forget to add tasteful humor. This will not only help potential candidates feel more at ease about their chosen line of work, but it will also help them feel a natural connection to your department. Just remember not to overdo it, but include humor strategically throughout your videos to attract people to your department.


One of the most powerful motivators to become a police officer is the desire to help other people. Don’t forget to include a sense of compassion and purpose in your recruitment video. Emotion can be a powerful tool when it’s harnessed effectively throughout your videos.

Get a Professional Police Recruitment Video

When using video to convince potential recruits to choose your department over others, the key is to make sure your video is done well and is convincing. Don’t worry if you aren’t an expert in videography and don’t know how to write a video script or choose the right talent for your video campaign. It’s best to hire a professional to do this part for you.

A professional videography company such as MatchPoint Studio can take the reins on your recruitment video project and help you create a dynamic and visually compelling story about your police department. To get started on your project as soon as possible, fill out our online form, and we’ll get in touch with you right away.