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Every successful business uses marketing plans. They provide the direction a business needs to attract customers and continue to grow. Today, with more people watching videos on the go, video plays a bigger role in marketing than ever before. That’s why adding it to your marketing strategy is vital for business growth.

Review Reasons Video Is Critical to Your Marketing Plans

It’s no accident the best plans for business marketing include video as part of the strategy. Here are a few critical reasons why these plans include video, and you should too.

Increases Engagement

As the average attention span continues to shrink, most consumers prefer watching a video over reading an article or an ad. Including a video in your marketing campaign can increase the amount of time your audience spends engaging with your brand. 

Extends Reach

People spend a lot of time watching videos online using mobile devices, such as tablets or cell phones. Creating mobile-friendly videos allows you to reach more people on the platforms where they hang out most.

Boosts Conversion

Increased engagement and extended reach can lead to a jump in sales and conversions. This may be the tool you’ve been needing to convert more visitors into paying customers. A video can help you achieve this objective when you include it in your marketing plans. 

Builds Brand Recognition

By using a video to increase your presence online and through social media channels, more people may discover you and become familiar with your brand. This is how you build brand recognition, which should be another one of your marketing goals. 

Raises Google Ranking

Another benefit of using video in your marketing plans is that it can help you with your search engine optimization efforts. Adding a video to your website can drive more traffic to it and encourage people to spend additional time there. When Google sees that your traffic and engagement are improving, it may reward you by ranking you higher on their search results page.     

Improves Your Return on Investment

Videos are a great tool that can improve your ROI because people tend to buy from businesses they know and trust. You can benefit from this by creating a video that introduces your target audience to your brand and gives them information about your products or services. 

Increases Social Shares

People love to share content through social media and email. To increase social shares for your business, make sure your marketing plans include videos that educate, entertain, and connect with your audience. If you do, your followers are more likely to share them with others.  

Educates Consumers

The benefits of your product or service are more important to a potential buyer than the features. You can use this to your advantage by making videos that educate consumers and show how your product or service can make their lives easier.

As marketing practices continue to change, it’s important for you to know how video is being used as a strategy today. At MatchPoint, we understand the critical role that video plays in your business marketing. That’s why we’ve been helping businesses craft their marketing videos for over 35 years.

Include Video in Your Marketing Plans

Once you decide to incorporate a video in your marketing plans, you need to develop a strategy for using the video by taking these actions:

  • Define your target audience and where they hang out online.
  • Establish your marketing goals and purpose for the video.
  • Develop the message you want your video to deliver. 
  • Set a timeline and budget for creating your video.
  • Choose where you want to distribute the video online.
  • Decide how you’ll track and measure your video’s success.

Completing these steps gives you the information and details you need to create an effective video.

Choose Video Types and Styles for Your Marketing Plans

Two more details you’ll need to add to your plans are the type and style of video you want to use. Depending on your marketing goals, the types of videos to choose from may include:

  • Sales pitch
  • Client testimonial
  • Company overview
  • Products and services
  • Tutorial or how-to
  • Expert interview

Next, you need to determine the style of video you’ll use. Here are some styles commonly used for marketing businesses:

  • Live action videos show real people and places either moving or sitting still.
  • Animation is used in cartoon-style videos.
  • Whiteboard videos feature a hand drawing pictures across a whiteboard.
  • Motion graphics use animated shapes and text along with music, sound and voiceovers.
  • Typography uses lots of animated text, typography and movement.
  • Screencast shows a recording of a computer screen to share information or create a tutorial.
  • Live stream involves a video shown live to viewers on a social media platform.

When choosing video types and styles to create, keep your target audience in mind. Be sure to select a type and a style you think will engage and connect with this group the most.

Organize Video Production for Your Marketing Plans

With the details of your marketing strategy laid out, it’s time to outline your video production needs. These are the specific things you need to make your video:

  • Crew
  • Script
  • Shot list
  • Schedule
  • Editing software
  • Filming location
  • Actors or employees to fill in
  • Lighting, sound and video equipment

If reading this has you feeling a bit overwhelmed, we understand. The good news is you don’t have to do it yourself. You can hire a professional video production company to do it for you. They have the equipment, expertise and services you need to create a high-quality marketing video. 

Video is critical to your marketing goals. If you want to engage and attract more customers to your business, a video can help you accomplish that. With careful planning and execution, a video can also help you increase your brand recognition and grow your business like never before.

Need help creating the perfect marketing video? Contact us today. We can help you create a cutting-edge video that captivates your audience, defines your brand and enhances your marketing plans.